Miista You're blocked. What happens next?
Thursday 23/11 | VIP ONLY 50% OFF
Friday | 50% OFF
Saturday | 40% OFF
Sunday | 30% OFF
Due to the burnout caused by a plethora of sales attacking us from every angle (guess what, we shop, too!) each Black Friday, we decided to do something different: block it.
'Why am I blocked?' you may wonder.
We’re stepping in to make sure you don’t make any stupid decisions and spend money before the sale starts, so we've *blocked* you from shopping full price at Miista.com
We don't want you to panic shop so we’re giving you an exclusive pre-access pass that you're going to receive on Thursday 23rd November. For you, a VIP, the sale starts a day early. Check your inbox on 23rd of November for your pre-access link. You can also use this Block Friday discount in our Redchurch St and Barcelona stores by presenting your email at the counter!
THE BLOCK SHOE.
Is it a shoe? Is it a concept? Did we cross the line? Have we gone too far? Most importantly: what does it all mean? Whatever happened during this campaign, it turned out a little weird, creatively speaking.
If these were to happen in mass production would be its own sort of tragedy but when considering them as a Black Friday metaphor, there’s some value in leaving those block designs unscathed and focusing on real shoes and the real deal.
firstname.lastname@example.org / miistas xx